SBM55500

This course explores the principles and practices of marketing and brand management in organizations that prioritize positive environmental and social impact. Whether in the private, nonprofit, educational, or public sector, you will learn to create marketing strategies that foster relationships with clients and stakeholders while advancing the organization’s mission and impact goals. Key topics include market research, consumer and stakeholder behavior, authentic branding, and designing effective strategies for products, pricing, distribution, and communications. Emphasis is placed on leveraging data and digital tools to optimize marketing efforts and measure environmental and social outcomes. Special attention is given to creating marketing plans that align with diverse organizational values while delivering measurable impact. Prerequisite: Open to graduate students or by instructor permission.SPECIAL NOTES: N/A